Frequently Asked Questions About Targeted SMS in Nigeria
Looking for answers about Targeted SMS advertising in Nigeria? This FAQ page explains pricing, audience targeting, delivery timelines, campaign requirements, delivery accuracy, and how businesses, churches, schools, political campaigns and event organizers can use Targeted SMS to reach the right audience.
How does Targeted SMS Nigeria ensure my messages reach the right audience?
We partner with a telecom operator to send your messages to the intended recipients accurately.
What’s the least number of audiences I can target?
The least number of audiences you can target is 25,000 which can be spread over different locations in Nigeria.
Can I target specific demographics within Nigeria?
Yes, you can select audiences based on age, location, gender, monthly airtime usage and telephone type.
What are the requirements and pricing for running a Targeted SMS campaign?
To run a Targeted SMS campaign with Targeted SMS Nigeria, you must meet the following requirements and understand the applicable pricing structure:
Campaign Requirements
- Sender ID
You are required to provide a Sender ID that recipients will see on their phones.
Maximum of 11 characters
Must be alphabet-only or alphanumeric
- Message Content
You must submit the exact SMS text to be sent.
One SMS page contains 160 characters, including spaces
- Minimum Target Volume
The minimum number of recipients you can target is 25,000
This requirement may change without prior notice
- SMS Pricing
SMS cost depends on the volume targeted:
₦10.00 per SMS for 25,000 to 99,999 SMS
₦9.00 per SMS for 100,000 to 999,999 SMS
₦8.00 per SMS for 1,000,000 SMS and above
Additional discounts apply for 2,000,000 recipients and above
All Targeted SMS campaigns come with a 99.99% delivery guarantee to active and targeted audiences across Nigeria, as messages are delivered through Nigerian telecom operators.
- Delivery Date and Time
Campaign delivery can be scheduled from seven (7) days after payment
You can choose the exact date and time for delivery.
How quickly are messages delivered?
Messages are typically sent and delivered instantly or within minutes, depending on the date and time you choose, and network conditions.
How do I submit my details and documents to get started with Targeted SMS?
Once you are ready to proceed, you are required to submit specific documents and campaign details to enable campaign setup and delivery.
Required Documents
- A scanned copy of your company’s CAC certificate
- A scanned copy of a utility bill (company or contact person)
Both documents should be sent to support @ targetedsmsnigeria.com.
Campaign Information to Submit
To proceed with your Targeted SMS campaign, kindly email the following details to support @ targetedsmsnigeria.com:
- Target volume
- Location(s) to be targeted
- Device type:
Smartphones
Feature phones
Or both
- Average monthly spend category:
Low: N150 – N4,999
Medium: N5,000 – N9,999
High: N10,000 – N24,999
Topmost: N25,000 & above
- Sender ID
- Main message content
- Up to four (4) MTN numbers for delivery confirmation
- An active email address to receive the delivery report
- Preferred delivery date and time
- Payment details for the targeted volume
- Telephone number of the contact person in your organisation
For further clarification or additional assistance, you can contact us via 08101034999