Frequently Asked Questions (FAQ)

Can I target specific demographics within Nigeria?

Yes, you can select audiences based on age, location, gender, monthly airtime usage and telephone type.

What are the requirements and pricing for running a Targeted SMS campaign?

To run a Targeted SMS campaign with Targeted SMS Nigeria, you must meet the following requirements and understand the applicable pricing structure:

Campaign Requirements

1. Sender ID
   You are required to provide a Sender ID that recipients will see on their phones.

Maximum of 11 characters

Must be alphabet-only or alphanumeric

2. Message Content
   You must submit the exact SMS text to be sent.

One SMS page contains 160 characters, including spaces

3. Minimum Target Volume

The minimum number of recipients you can target is 25,000

This requirement may change without prior notice

4. SMS Pricing
   SMS cost depends on the volume targeted:

₦10.00 per SMS for 25,000 to 99,999 SMS

₦9.00 per SMS for 100,000 to 999,999 SMS

₦8.00 per SMS for 1,000,000 SMS and above

Additional discounts apply for 2,000,000 recipients and above

All Targeted SMS campaigns come with a 99.99% delivery guarantee to active and targeted audiences across Nigeria, as messages are delivered through Nigerian telecom operators.

5. Delivery Date and Time

Campaign delivery can be scheduled from seven (7) days after payment

You can choose the exact date and time for delivery.

How quickly are messages delivered?

Messages are typically sent and delivered instantly or within minutes, depending on the date and time you choose, and network conditions.

How do I submit my details and documents to get started with Targeted SMS?

Once you are ready to proceed, you are required to submit specific documents and campaign details to enable campaign setup and delivery.

Required Documents

1. A scanned copy of your company’s CAC certificate
2. A scanned copy of a utility bill (company or contact person)

Both documents should be sent to support @ targetedsmsnigeria.com.

Campaign Information to Submit

To proceed with your Targeted SMS campaign, kindly email the following details to support @ targetedsmsnigeria.com:

1. Target volume
2. Location(s) to be targeted
3. Device type:

Smartphones

Feature phones

Or both

4. Average monthly spend category:

Low: N150 – N4,999

Medium: N5,000 – N9,999

High: N10,000 – N24,999

Topmost: N25,000 & above

5. Sender ID
6. Main message content
7. Up to four (4) MTN numbers for delivery confirmation
8. An active email address to receive the delivery report
9. Preferred delivery date and time
10. Payment details for the targeted volume
11. Telephone number of the contact person in your organisation

For further clarification or additional assistance, you can contact us via 0703.